Hi, I’m Erina. A 4x start-up founder, Seattle and Silicon Valley veteran, accomplished tech entrepreneur, and FEI dressage rider with a passion for driving impactful business outcomes.
You are in the horse business because you love horses…not necessarily the business side of things. But now more than ever, the ability to run a profitable, predictable, ethical, and enduring equestrian venture is essential to the future of our sport.
Numberto | Owned by: Liz Austin Dressage | Photo credit: Mia Baker
I don’t just advise – I advocate. I help position you for the right opportunities and make thoughtful introductions that align with your goals, helping you step into roles and relationships that move your career and business forward.
Behind every successful business is someone to talk things through with. I act as a steady, expert sounding board – helping you navigate decisions, problem-solve in real time, and stay aligned with your goals as your business evolves.
Clear communication is critical in a people and animal-driven business. I support equestrian professionals in managing client, staff, and partner communication – helping you craft thoughtful messaging, navigate sensitive situations, and lead with clarity and professionalism.
You know what you want your business to look and feel like, but the chasm between present day and where you’d like to be feels insurmountable. Based on your unique goals, current program, market, and discipline we will develop a viable business plan with a step by step approach to help you achieve your goals.
You keep working harder and harder, and the bottom line keeps getting smaller and smaller. Together we will assess your current business and financials, and develop a Profit and Loss (P&L) analysis to get a clear picture of present day and what optimization opportunities exist.
You’ve built and are running a profitable and rewarding business, and are ready to take it to the next level. We will work with you to develop your Syndication plan, communication materials, and outreach strategy to help you bring in the right capital partners on the right terms to support your dreams.
You didn’t choose this path because it was easy – you chose it because you love it. But passion alone doesn’t build a sustainable business. With the right structure, strategy, and support, you can create something that truly works – for your goals, your life, and your future.
Katholt’s Bossco | Owned by: Codi Harrison
“Financial Clarity & success
I reached out to Erina to help me make a game plan on how to make my former business more financially efficient. I ran a training business that offered full care. She helped me map out where I could help cut costs without compromising the quality of care I was offering.
Then, shortly after we were able to put that plan into action, I was offered a position that any horse trainer could only dream of. She then helped me navigate the negotiation of my new contract at my current job. It’s so easy as a horse person to just keep scraping by without a full understanding of how to manage your finances. I highly recommend Impulsion Consulting!
Codi Harison
“A true partner in your success
As horse people, we’re used to putting our heart, soul, and every dollar into what we love. I felt like I was working harder and harder while my business wasn’t supporting me in return. Working with Erina changed everything.
She understands the realities of horses and trying to make it a business too. Most of us trainers and professionals in the equine field don’t do this because of the business aspect. We do it because we love horses and love the sport. Erina just gets it. She understands the unpredictability, the emotional investment, and the constant balancing act between passion and profitability while trying to ‘make it’.
Through her business analysis I finally saw a clear picture of my finances, and for the first time, I felt in control instead of overwhelmed. I will forever be thankful for her being so open and kind with zero judgment that first day when I had random expenses written in my Notes app and no clue how to even begin to understand finding my bottom line.
What makes Erina so incredible isn’t just her knowledge. It’s how deeply she cares. She took the time to understand my goals, how my program works, and helped me build a business plan that actually felt aligned with the life I want in and out of the barn.
With her ongoing support, I’m no longer just getting by. I’m confidently making decisions and building a sustainable future doing what I love while understanding how to draw lines between passion and burnout to keep them separate.
If you’re in the equestrian world and feel stuck, stretched thin, or unsure how to make it all work, Erina is the person you want by your side. She’s not just a consultant — she’s a true partner in your success.
McKayla Hohmann
“"Working with Erina changed the trajectory"
Working with Erina changed the trajectory of my journey seeking a career in the horse industry. She gave me my first opportunity to ride a trained dressage horse and later connected me with one of the Pacific Northwest’s top dressage professionals and business owners. This became an opportunity that opened doors I never could have imagined. Through that connection, I’ve had the privilege of riding and competing horses through Grand Prix, starting young horses, and traveling and networking within the horse community. Her ability to recognize potential, build meaningful connections, and truly invest in people is something special, and I’m incredibly grateful for the impact she’s had on my life and career.
Sophie Janicki
“Thinking through business model of farm purchase
We engaged Erina when we were looking at purchasing horse farms and wanted to think through the business model, financials, deal structure, operations, staffing, and viability. Although our business plans took a different and unexpected turn ultimately, Erina’s connections in the equine community, experience projecting business structure and costs, and interpersonal negotiation skills were invaluable in helping us make progress with the information we needed to make a clear, intentional decision.
DDannah Rae & Eoghan Kelley
Coaching sessions are primarily conducted online via secure video conferencing, making equestrian business coaching accessible to clients worldwide. In-person sessions are also available for clients in the Boston metro and Wellington areas.
Growth consulting is a tailored process that helps equestrian professionals build profitable, sustainable businesses. As an equestrian business consultant, I help barn owners, trainers, riders, and equine professionals clarify goals, improve financial performance, and create systems that support long-term success.
You can expect clearer direction, improved financial performance, and a more structured, sustainable equestrian business. Together, we identify opportunities, streamline operations, and build systems that support consistent growth and long-term success.
We begin with a complimentary introduction call to ensure the right fit. From there, clients commit to a five-session equestrian business coaching package designed to build momentum, implement changes, and deliver measurable results.
Pricing is discussed after our initial complimentary call to ensure the right fit and generally ranges from $100 – $250 per hour. I offer flexible, sliding-scale pricing to support the sustainability of your business, and am an especially strong supporter of women building and growing businesses within and out of the equestrian industry.
This coaching is designed for equestrian professionals who want to build more profitable, sustainable businesses. It’s ideal for those ready to bring structure to their operations, improve financial performance, and grow with intention.
Numberto | Owned by: Liz Austin Dressage | Photo credit: Mia Baker
Reach out to book your complimentary 30-minute conversation to learn more about how Impulsion can help you achieve your dreams.